Below you will find answers to many of the most frequently asked questions about SIAA. If you don't find the answer to your particular question, or simply would like additional information, please visit complete the information request form on our contact section.

What is SIAA?
SIAA is a national network of 3,000 Independent Insurance Agencies writing $5 billion in combined premium volume each year. We offer growth and income opportunities to agencies wishing to remain independent while being able to compete with larger regional agencies and clusters. Visit our SIAA page to learn more or visit www.siaa.net.

How did the SIAA concept originate?
The concept began in 1983 with Satellite Agency Network of New England in response to changes in the Independent Agency system. At the time, many local agencies were finding that it was impossible to meet volume requirements, keep markets and survive. SAN allowed the local independent agent to remain independent, keep existing markets while gaining new ones, generate additional income and receive profit sharing without having to sell, merge or cluster. SIAA and its regional master agencies are building on SAN's success.

What is United Independent Agency Alliance (UIAA)?
UIAA is the regional master agency responsible for implementing the SIAA model within its exclusive Ohio territory. Established in 2001, UIAA was formed by an existing, successful agency who's roots date back to 1931. The regional master agency concept allows SIAA to provide local expertise and the right company lineup to its member agencies. To find out more, check out our About Us page.

What are the benefits of an SIAA affiliation?
There are many listed on our benefits page however, the primary reasons agencies join SIAA are to increase their market representation, increase their income and increase the value of their agencies.

What services are provided to SIAA agencies?
In addition to providing access to markets and increased income opportunities, we take interest in the overall success of our member agencies. Our experience operating a successful, local retail agency allows us to provide as much or as little help as required in the areas of agency management, marketing, hiring producers or service staff, large account placement, technology and automation.

What kind of agencies does SIAA look for?
There is no specific member profile and we have members of various sizes. Many of these members are smaller agencies either in need of markets OR wanting to grow and compete with larger agencies in their marketing territories. Additionally, direct writers, life and financial service agencies and producers without vesting in their book will all find an affiliation with SIAA extremely valuable. Generally speaking, our agents share an entrepreneurial spirit and a desire to achieve a greater than average level of success.

How does SIAA increase the income and value of an agency?
With over 3,000 affiliates and $5 billion in profitable, annual written premium, SIAA is able to negotiate higher commissions, bonuses and overrides better than any other insurance distribution system in the world. Everything we negotiate, whether nationally or locally, ultimately benefits our member agencies by creating more revenue per premium dollar, which ultimately increases agency value.

How does an agency access the SIAA/UIAA companies?
Upon joining, we work to get our agency members appointed with the right mix of carriers based on their needs, geography, target classes of business, etc. Not all agencies will get appointments with all of our partner carriers however, 95% of the business our agency members write is written directly with our company partners. The other 5% is written through our central placement facility (AccessPlus) and is typically only as a last resort for a unique situation.

How are commissions paid under the SIAA model?
Commissions are paid to our agency members directly from the carriers they are appointed with. In the rare instance that a piece of business must be placed through our central placement facility (AccessPlus), the commission will be paid to UIAA and our accounting department will then disburse to our member agency. 95% of the business written by our agency members is written and paid directly to the agency by the company.

How much does it cost to join SIAA?
Our perceived competition often refers to SIAA as "more expensive" than other inferior solutions. In reality, nothing could be further from the truth. Our fee structure, like our model, is both unique and proprietary. Upon exploring an affiliation with SIAA we will provide a detailed analysis of not only our cost, but that of any other options you might be considering for your agency. In most instances, our solutions are less expensive than the inferior, perceived competition.

Does SIAA address perpetuation needs?
Yes, there are several options for perpetuation under the SIAA agreement. In certain circumstances we actually guaranteed it for our agencies' protection in our agreement.


If you would like additional information about an SIAA affiliation, please complete the information request form on our contact section.